Creating effective kiosk signage

4 steps to a design that attracts visitors

Kiosks signage and branding your kiosk is important because it gives you a chance to make a first impression. You can catch someone’s eye, explain the kiosk’s purpose, and guide them through the experience, all with a single branded panel.

1) Make it clear what your kiosk is for

Imagine you’re at the grocery store. As you walk through the bakery, you see a cart with baked goods, all different types, pushed into a corner.

Unless there is a sign somewhere on the cart informing you that these items are on sale, you’d probably wouldn’t think to look through the items (and you’d miss out on that box of doughnuts marked down to a dollar!)

The same idea applies to kiosks - the people who walk by and see your kiosk need to know why it’s there, or they simply won’t use it.

Using a clear, concise headline or call-to-action is a great way to quickly show what a kiosk is for. Our attention spans aren’t what they used to be, so capturing a visitors attention quickly is important.

In this Small Graphic Panel example, the “please, check in here” headline takes up the maximum amount of space, and you immediately know why you should use the kiosk. To make it stand out even more, the “check in” text is bolder than the rest of the headline.

2) Effective kiosk signage considers the audience

Design isn’t just about pretty visuals. You want to make sure your branding panel is targeting the right people by creating a tone using images, colors, fonts, and language that would appeal to that audience.

If you have a digital waiver for a rock climbing gym, create a high energy design, choose a font that displays action, or use words that generate excitement.

If you are creating a newsletter sign up for a fancy chocolate store, you’d want to look for images and fonts that convey a sense of indulgence and luxury.

This Large Graphic Panel uses a sleek, simple design that matches the style of the cars in the photos.

Consider how you’d approach your ideal visitor if you were meeting them for the first time in the area where your kiosk will be located - would it be a hearty greeting and a handshake or a discreet offer of assistance? Think about how you can invoke that feeling with your design choices.

3) Use legible type in your kiosk signage

Part of having a clear message on your kiosk is having type that is easy to read. A person shouldn’t have to strain their eyes or even look twice to read your call-to-action.

Which of these panels would you be more likely to approach?

If you want to use type in front of a busy photo, consider trying the following solutions:

  • Choose a thick, bold font.
  • Choose a color that contrasts the background.
  • Fade the background into a color, or place a solid shape behind the type.

Beyond contrast and font size, you’ll also need to consider spacing when laying out your design. Crowding too many words onto a single piece of signage is a frequent beginner mistake that can affect overall legibility.

In the end, if you’re still questioning whether the type is legible enough, it probably isn’t. Let there be no doubt in your mind that your type is easy to read before submitting your design.

4) Stand out with your kiosk signs

Whatever you create, make sure it will generate interest. Consider the environment that your kiosk will be placed in, and make sure your branding will stand out and be noticed by visitors.

If the kiosk will be in an office lobby or waiting room, think about adding bright colors or a photo. If it’s going to be in front of a busy wall, use a simple colored background.

When customizing a kiosk, you aren’t limited to the space directly surrounding the tablet so consider how different branding options will affect the visibility of the kiosk. You could order custom powdercoat on the body of the kiosk for a bold color statement or add a tall backdrop panel behind the kiosk to add height and drama.

In this example, the kiosk uses both a Bezel Graphic and a Body Graphic to completely cover the kiosk in the school's branding and colors.

As in all things, there are exceptions. For example, if your kiosk will be used as a part of an art exhibit, you wouldn’t want to distract from the art itself. In situations where you might want to avoid bright colors or flashy graphics, you can still create effective signage by using a dominant font. Visitors will notice the words right away, which is a great way to inform them there is an interactive experience available without distracting them from the exhibit.


Make sure visitors know why they should use your kiosk. Keep in mind who your audience is. Ensure your design is clear and stands out. Well designed branding will drive traffic to your kiosk from day one, ensuring that your project is a success.

posted on July 06, 2016

Setting Up Wired Internet on iPad

Apple's introduction of a new powered USB adapter is a game-changer for kiosk use, allowing you to connect your iPad to a power source and wired Ethernet at the same time.

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posted on June 17, 2016

Evaluating Kiosk Hardware

We’ll be the first to admit that we are biased here - we work hard to produce what we believe are the best iPad and tablet kiosks on the market and stand behind them with a solid 3-year warranty and great customer service.

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posted on October 24, 2014

Using an iPad Kiosk in a Retail Store

Increasingly both retailers and product manufacturers are using iPads and other tablet kiosks to communicate and interact with customers.  Interactive kiosks can be a great choice for this for a number of reasons, including availability and customer experience.

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posted on August 22, 2014

Apple Expands Volume Purchase Program to 16 New Countries

Apple has just announced that their Volume Purchase Program will soon support volume app purchases in 16 new countries.  

Added to the Volume Purchase Program (VPP) webpages for business and education, the announcement does not provide a specific date, but notes upcoming availability in Belgium, Denmark, Finland, Greece, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, Norway, Singapore, Sweden, Switzerland, Taiwan, Turkey, and the United Arab Emirates...

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posted on August 07, 2014

Considering a Kiosk Project? How to Set Yourself Up for Success

According to the latest Pew research studies, 58% of American adults own a smartphone and 42% own a tablet computer. This translates to a new level of familiarity and comfort with touchscreens and increasing expectations about how technology can be used in our daily lives.  

Interactive kiosks can be an important part of a larger strategy to engage this new breed of digital consumers.

Kiosks can provide on-demand information and services when a visitor needs them most, freeing staff to perform other duties.  The first step in planning any kiosk project requires looking carefully at your expected visitor base and determining how and why they might engage with a kiosk...

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posted on August 05, 2014

New! Windows 8 & Android Kiosks Now Available

We’re happy to announce that we are now offering our tablet kiosk enclosures for two new tablets: the Samsung Galaxy Note Pro and the Microsoft Surface Pro and Surface Pro 2.  

We’ve been a leader in developing iPad-based kiosks since the iPad was first introduced, but this marks the first time that we will carry heads for Windows and Android tablets as an in-stock option for our kiosks.  

While we’ve made custom head enclosures for a variety of tablets in the past at customer request, we’ve been waiting for the right Windows and Android tablets to come along for kiosk use and we believe that we’ve found them in the following offerings...

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posted on May 16, 2014

Trend Alert: Asking for Customer Feedback with an iPad Kiosk

We've recently seen an upswing in the number of customers using our iPad kiosks to request feedback from customers!

Customer feedback can be invaluable for any business, allowing you to understand how customers use your products and feel about your brand. But getting this type of feedback can be challenging - advantages we see to using iPad kiosks in this situation include...

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posted on April 28, 2014